Yes! If you have a website, which is a must, you need a blog. It doesn’t have to be an epic undertaking filled with flowery prose. In fact, it should be short, sweet and tailored to your business. Whether you post daily, weekly or even monthly, a blog serves a number of purposes:
Fresh Content Improves Your Search Engine Results
- Not only do consumers love valuable content, but search engines do too. Blog posts are indexed daily by Google, so regularly publish something fresh. Use the opportunity to organically insert keywords and encourage readers to share helpful posts on social media. More “buzz” equals more exposure. Search engine users don’t typically scroll past the first few pages of results. Make sure they aren’t missing you.
A Blog Shows off Your Products and Services
- Readers can learn more about your brand. What does your company do? What are your products and services? Why are these products important? What sets your brand apart? While your website content should answer these questions, a blog post allows you to go into more detail in an engaging way. You don’t want to spam potential customers by continually publishing sales pitches. Instead, show them what you offer through anecdotes, informational stories, business updates, recent community service endeavors or events and more.
Blogging Highlights the Human Side of Your Business
- It’s all about your personality. As Chevy Chase said in Caddyshack, “be the ball.” In this case, “be the brand.” A blog conveys the personal side of your business. Put a face to your company, highlight employees and let the world know there are humans behind your services. Depending on your industry, your writing can be more informal and fun or professional, but relatable. Make people feel a connection with your brand. You can even pose questions at the end of a post so customers can interact with you, provide feedback and ask for more information.
It Establishes You as an Expert
- Illustrate your expertise. If you’re hiring a real estate agent, for example, you want to be sure they know what they are talking about. A blog provides you with an opportunity to solidify your position as an expert in your field. This improves your credibility and bolsters trust in clients, investors and customers. Share helpful advice, discuss industry trends and impart your knowledge. People are more likely to do business with someone they trust.
Remember, increased brand awareness equals more money in your pocket. Blogging is a cost-efficient way to grow your business. Contact me for details.
