Your website is like a virtual storefront. It’s often your first introduction to a potential client. You can have the most stellar sales skills or unparalleled customer service, but if you can’t get the point across, none of this matters. Subpar content indicates subpar performance, even if that is not the case.
Let’s say, for example, you’re in the market for a goat. Jim’s Goat Farm breeds the world’s greatest specimens. They make wonderful pets and the tastiest cheese. You visit Jim’s website to check out your options. The landing page reads:
“Jim’s Goat Farm is the premiere farm in the state. Wetake seriously raising goats. Their are no other farms in the area that offer rare spotted goats. With each goat perchase you’ll receive free cheese cloth!!!!”
Jim’s content is sloppy (Note: If you see nothing wrong with it, you should definitely get in touch with me). Customers will call Jim’s goat breeding ability into question solely based on the poor writing. Another goat farm in the vicinity has an impeccably crafted site making it appear more professional and high-end, even though Jim is the most talented goat farmer in all of the land. He will undoubtedly lose business to his competition.
Spelling errors, grammatical mishaps and descriptions lacking clarity are akin to walking into a first meeting with holes in your pants and a pizza stain on your shirt. Hiring a professional writer is a worthwhile investment. Contact me today to ensure your first impression is a strong one.